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Social Media Policy
To address the fast-changing landscape of the Internet and the way the public communicates and obtains information online, the City may make appropriate use of social media websites to better inform and engage with the community on key issues, news, and events taking place within the City.
A. The City’s website ( will remain the City’s primary and predominant Internet presence.
B. SMC Alert (www.smcalert.info) will be the primary tool for disseminating emergency information. Facebook and Twitter will assist in reaching those that may not have signed up for text alerts via SMC Alert.
C. No member of the City’s legislative bodies shall use the City’s social media websites as forums in which to conduct any meetings or communications subject to the Ralph M. Brown Act (Gov. Code § 54950 et seq.)
D. Any content on the City’s social media websites, including comments generated by the public, containing any of the following forms of content is prohibited and will be removed as soon as possible at the discretion of the City’s social media account administrator:
a. Profane, sexually explicit, harassing, or abusive language or content;
b. Offensive or discriminatory language or content that targets groups on the basis of race, color, age, religion, gender, marital status, national origin, physical or mental disability, or sexual orientation;
c. Solicitations or advertisements that are commercial in nature;
d. Statements that promote or oppose any person campaigning for election to a political office or any ballot measure; and
e. Content that violates intellectual property rights or the legal ownership interests of another party.
A. All social media accounts and their content, login information, and followers are the property of the City.
B. With the exception of the Police Department, the administrator of the City’s social media accounts will be the Senior Management Analyst in the City Manager’s Office or designee. The account administrator will maintain a list of the City’s social media sites, including login and password information, and will exercise discretion as to adding or removing the City’s social media websites.
C. With the exception of the Police Department, the City’s social media account administrator, or designee, will be the sole City employee authorized to post content on any of the City’s social media websites.
D. Due to the sensitive nature of law enforcement information and the need to report and to notify citizens of rapidly unfolding events, the police department will be responsible for maintaining and administering their own social media sites. The administrator of the police department’s social media accounts will be the Chief of Police or designee. The account administrator will maintain a list of the Police Department’s social media sites, including login and password information, and will exercise discretion as to adding or removing Police Department social media websites. The police department’s social media account administrator, or designee, will be the sole City employee authorized to post content on any of the police department’s social media sites.
Community Engagement Office
Direct: (415) 508-2157 | Fax: (415) 467-4989 | E-mail